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Google product taxonomy: every category with its ID

The Google product taxonomy is the fixed list of 5,595 categories that Google Shopping and Microsoft Advertising accept in google_product_category, each identified by a numeric ID. It has 21 top-level categories; every one is listed below with its branches, and each branch links to a page listing every category beneath it.

Know what you sell but not where it lives? Search all 5595 categories at once with the Google product category finder.

Top-level categories

Animals & Pet Supplies ID 1 · 124 subcategories

Live Animals 3237
Pet Supplies 2

Apparel & Accessories ID 166 · 239 subcategories

Arts & Entertainment ID 8 · 499 subcategories

Baby & Toddler ID 537 · 86 subcategories

Business & Industrial ID 111 · 223 subcategories

Cameras & Optics ID 141 · 103 subcategories

Electronics ID 222 · 417 subcategories

Food, Beverages & Tobacco ID 412 · 363 subcategories

Furniture ID 436 · 120 subcategories

Hardware ID 632 · 521 subcategories

Building Consumables 503739
Building Materials 115
Fencing & Barriers 128
Fuel 543575
Fuel Containers & Tanks 502975
Hardware Accessories 2878
Hardware Pumps 500096
Heating, Ventilation & Air Conditioning 499873
Locks & Keys 1974
Plumbing 133
Power & Electrical Supplies 127
Small Engines 499982
Storage Tanks 1910
Tool Accessories 3650
Tools 1167

Health & Beauty ID 469 · 345 subcategories

Home & Garden ID 536 · 1034 subcategories

Luggage & Bags ID 5181 · 21 subcategories

Mature ID 772 · 37 subcategories

Erotic 773
Weapons 780

Media ID 783 · 29 subcategories

Books 784
Carpentry & Woodworking Project Plans 499995
DVDs & Videos 839
Magazines & Newspapers 886
Music & Sound Recordings 855
Product Manuals 5037
Sheet Music 887

Office Supplies ID 922 · 165 subcategories

Religious & Ceremonial ID 5605 · 12 subcategories

Software ID 2092 · 34 subcategories

Sporting Goods ID 988 · 800 subcategories

Toys & Games ID 1239 · 173 subcategories

Game Timers 4648
Games 3793
Outdoor Play Equipment 1249
Puzzles 3867
Toys 1253

Vehicles & Parts ID 888 · 229 subcategories

Vehicle Parts & Accessories 5613
Vehicles 5614

Frequently asked questions

Where does this list come from?

From the taxonomy file Google publishes for Merchant Center, with IDs, loaded into this site rather than retyped. The version date is shown at the bottom of every category page.

Should I submit the ID or the category path?

The ID. Google accepts either, but the ID is shorter, unambiguous and unaffected by wording changes in the path.

Is google_product_category required?

Not any more. Google assigns a category automatically when you leave it out, but submitting one is still worthwhile where the automatic choice is wrong, and the category you choose decides which vertical attributes, such as colour and size for apparel, become required.

What is the difference between google_product_category and product_type?

google_product_category must be a value from this fixed taxonomy. product_type is free text for your own category structure, which is useful for campaign structure and reporting but does not tell Google what the product is.

Attributes this relates to

google_product_category The google_product_category attribute places an item in Google's own fixed product taxonomy, a tree of several thousand predefined categories. Google infers a category when the attribute is omitted, but the inference is often wrong for specialist catalogues, and certain categories such as alcohol and subscription hardware require it explicitly.

Related concepts

Product feed A product feed is a structured file listing every item a shop sells, with one row per purchasable item and one column per attribute the destination understands. Sales channels use it to build their own copy of a catalogue, which is why a feed is a translation of a shop's data into another system's schema rather than an export of it.

Primary sources

Channel specifications change. These are the official documents this page is based on.