Google product taxonomy

Toys & Games

The Google product category ID for Toys & Games is 1239, one of the 21 top-level categories in the Google product taxonomy. 173 more specific categories sit underneath it, each listed below with the ID to submit in google_product_category.

Category ID: 1239
Full path: Toys & Games
Feed value: google_product_category: 1239

Categories in Toys & Games

Each branch links to a page listing every category beneath it with its ID.

Game Timers 4648

Games 3793

All 16 categories in Games

Outdoor Play Equipment 1249

All 18 categories in Outdoor Play Equipment

Puzzles 3867

All 4 categories in Puzzles

Toys 1253

All 130 categories in Toys

Using this category in a feed

Submit the numeric ID in the google_product_category attribute rather than the path. Google Shopping and Microsoft Advertising read it, Meta accepts it as an alternative to its own fb_product_category, and OpenAI takes a product_category field of its own.

Pick the most specific category you are confident about. A deeper category helps matching, but a wrong guess attaches requirements the product may not meet, so stopping a level short is safer than being wrong. If you are not sure where something belongs, search the whole taxonomy with the Google product category finder.

Google product taxonomy version 2021-09-21.