The Shopify feed engine
that speaks every channel.

feedlab syncs your Shopify catalog, maps every field through a transformation rule engine, and publishes schema-perfect feeds for Google Shopping, Meta, OpenAI, and any other channel on a schedule. One pipeline, full control over every field.

Request early access See how it works

app.feedlab — Google Shopping · field mappings Live

feedlab Dashboard Products Feeds Stores Settings

Field mappings 34 of 34 mapped

variants.0.price currency round price

metafields.custom.material strip_html material

discounts (auto-matched) promotion promotion_message

Live preview 24.90 EUR Organic Cotton, GOTS certified 15% off with code SUMMER15

Schedule */15 * * * * · regenerated 2 min ago 3,482 products · 9,204 rows

Ships to every channel that matters

Schema-perfect field mappings out of the box, ready to publish the moment you connect a store.

Google Shopping

Merchant Center feed

Meta / Facebook

Dynamic Ads catalog

Microsoft / Bing

Bing Shopping feed

Shopping Pins

OpenAI

ChatGPT search & checkout

Custom channel

Any API or webhook

Need something else? Export a custom CSV, XML, or JSON feed from the same rule engine.

merchant-center · feed diagnostics

$ feed validate --channel=google

✗ item 1042 · missing required attribute [gtin]

✗ item 2210 · invalid price "24,90 EUR" (expected "24.90 EUR")

⚠ 384 items · description contains raw HTML

⚠ 96 items · promotion expired 6 days ago

✗ feed disapproved · last successful fetch 14 days ago

3 blocking · 2 warnings Last checked 2 min ago

Where product feeds usually break

Most merchants hit the same wall: the catalog is fine, the channel still rejects it.

Schema mismatch: Shopify's product model doesn't match Google's, Meta's, or TikTok's. Every channel wants different fields, casing, and formats.
Feed apps hit a ceiling: Off-the-shelf apps cover the happy path. Need a metafield, a locale, or a conditional label, and you're often out of options.
Scripts break silently: Hardcoded transforms fail quietly when a field is missing, a metafield changes shape, or a locale gets added.
No visibility: You usually learn a feed is broken when the ad account flags it, and by then it has already cost you spend.

Purpose-built for feed work

Field mapping, transformation rules, filters, and publishing in one pipeline.

description → strip_html → case: title → truncate: 30

Output <p>aurora ribbed tee in <b>organic cotton</b></p> aurora ribbed tee in organic cotton Aurora Ribbed Tee In Organic Cotton Aurora Ribbed Tee In Organic C…

Transformation rules you can chain

Pick from 18 rule types per field: strip HTML, recase, truncate, regex extract and replace, currency conversion, lookup tables, conditionals. Each step runs in order and previews against your real products.

inventory > 0 status = active

Aurora Ribbed Tee ✓

Ember Knit Hoodie ✓

Drift Canvas Cap excluded

Ship only what qualifies

Include or exclude products by any field, grouped into condition sets. Filters run before a single row is rendered.

shopify_field static combined custom_label metafield promotion

Six ways to fill a field

Direct fields with dot-path access, static values, combined templates, conditional labels, metafields with metaobject drill-down, and auto-matched promotions.

Aurora Ribbed Tee €39.00 15% off with SUMMER15

Coast Pocket Tee €35.00 15% off with SUMMER15

Ember Knit Hoodie €89.00 —

Promotions that write themselves

feedlab syncs your product- and collection-scoped discount codes, indexes them per product at generation time, and offers them as a mapping source with localized summaries. When a code expires it leaves the feed on the next run.

feedlab.app/feeds/8f3a1c9e-….csv

Generating 9,204 rows… ✓ Generated · just now

One URL, always fresh

Every feed lives at a stable, token-protected URL in CSV, XML, or JSON. A cron schedule regenerates it in the background, so you point Merchant Center at it once and never re-upload.

Aurora Ribbed Tee 3 variants

S €39.00

M €39.00

L €41.00

en de fr

Variant-level, multi-locale

Expand one product into a row per variant, with per-locale titles and market-aware storefront URLs.

From OAuth to published feed

Three steps, no scripts to maintain.

Connect a store

One OAuth flow. feedlab pulls the entire catalog and registers webhooks, so a price edit or inventory change in Shopify lands in feedlab within seconds rather than at the next sync. A daily reconciliation pass catches anything a webhook missed, and the connection also discovers what your store actually has, so the mapping UI only offers fields that exist.

Full catalog sync over Shopify's bulk API
Webhook-driven updates, so every scheduled feed run reads current data
Locales, markets, metafield schemas, and discount codes discovered automatically

Connect Shopify store

aurora-supply.myshopify.com Connect

✓ read_products

✓ read_translations

✓ read_metaobjects

✓ read_discounts

✓ Synced 3,482 products · 4 locales · 12 metafield definitions

Map and transform

Every channel is a schema: required and optional fields, tracked per feed. A channel template prefills the obvious mappings, and you refine the rest with rules while watching the resolved output against real products.

Required-field tracking, so a feed can't ship half-mapped
18 transformation rule types, chainable per field
Live rule-aware preview while you edit

Google Shopping · schema 1 required field unmapped

id variants.0.sku ✓

title title 2 rules ✓

gtin * unmapped

sale_price promotion ✓

Publish and forget

Each feed gets a stable URL whose slug doubles as an unguessable access token, so the channel needs no credentials. Set a cron schedule and feedlab regenerates in the background, streaming products lazily to keep large catalogs fast.

CSV, XML, or JSON from the same mapping
Cron-scheduled regeneration with export history
Memory-safe generation, built for 50k-SKU catalogs

CSV XML JSON