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Google product taxonomy

Mature

The Google product category ID for Mature is 772, one of the 21 top-level categories in the Google product taxonomy. 37 more specific categories sit underneath it, each listed below with the ID to submit in google_product_category.

Category ID
772
Full path
Mature
Feed value
google_product_category: 772

Categories in Mature

Each branch links to a page listing every category beneath it with its ID.

Erotic 773

All 8 categories in Erotic

Weapons 780

All 27 categories in Weapons

Using this category in a feed

Submit the numeric ID in the google_product_category attribute rather than the path. Google Shopping and Microsoft Advertising read it, Meta accepts it as an alternative to its own fb_product_category, and OpenAI takes a product_category field of its own.

Pick the most specific category you are confident about. A deeper category helps matching, but a wrong guess attaches requirements the product may not meet, so stopping a level short is safer than being wrong. If you are not sure where something belongs, search the whole taxonomy with the Google product category finder.

Google product taxonomy version 2021-09-21.

Other top-level categories