Feed error
Item disapprovedMissing tax information (US, retired in 2025)
The "Missing value [tax]" issue disapproved US offers that had no sales tax settings in Merchant Center. Since 1 July 2025 Google no longer requires US merchants to provide sales tax, so the requirement is gone. On Shopify, seeing it now usually points to an old report or tax in the price.
How this appears in your account
The exact wording the channel shows, so you can match what you are looking at.
- Missing value [tax]
- Missing tax information
What it affects
- Channels
- Google Shopping
- Attributes
- price
- Scope
- The whole feed
Why it happens on Shopify
The issue predates the July 2025 change
Until 1 July 2025 Google required tax information for every product sold in the US, through account tax settings or the tax attribute. US accounts without either had all their offers disapproved, and guides written for that period still describe it as mandatory.
An exported report or third-party tool still shows it
Downloaded diagnostics, agency audits and feed tools can carry the old issue forward after Merchant Center itself stopped enforcing it. Check the live product status before acting on an exported list.
Tax has been included in the US price instead
A merchant trying to resolve a tax issue sometimes adds sales tax into price. For the US, Google's specification says price must exclude sales tax, so this creates a price mismatch with the storefront rather than fixing anything.
How to fix it
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Check the current status in Merchant Center
Open an affected product and look at its live issues rather than an older export. Google said offers disapproved for missing tax information may begin receiving traffic after the change, with no action needed.
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Do not create tax settings just to clear the issue
Since July 2025 US sales tax is no longer a requirement, through the tax and tax_category attributes or the account tax settings. Setting them up to satisfy an outdated guide adds data to maintain without changing eligibility.
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Keep US prices tax-exclusive
Submit price as the pre-tax amount for the US, matching how a US Shopify storefront normally displays it. Adding sales tax to price is a common side effect of chasing this issue and leads to mismatches.
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Review campaign spend on previously blocked items
Google noted that offers which return to serving after the change may affect associated campaign spend. If a large part of the catalogue was disapproved for this reason, check budgets and product groups before those items start receiving traffic.
How feedlab handles this
feedlab does not need to emit a tax attribute for US feeds, and a price rule can keep the submitted price tax-exclusive for US targets while including tax for markets that expect it. Validation before publish and the rule preview show the exact price each market's feed will carry.
Frequently asked questions
Do I still need to set up US sales tax in Google Merchant Center?
No. Since 1 July 2025 Google no longer requires merchants to provide US sales tax, whether through the tax and tax_category attributes or the tax settings in Merchant Center.
Should my US feed prices include sales tax?
No. Google's product data specification says US and Canadian prices must exclude sales tax, unlike most other countries where VAT or GST is included in the price.
Why do older guides say tax settings are mandatory?
Because they were, for US offers, until July 2025. Advice written before then is outdated on this point, and following it is no longer necessary.
Related errors
- Mismatched value: price The price mismatch error means the price in the feed does not agree with the price the channel found when it crawled the landing page. On Shopify the three usual culprits are a feed that has not regenerated since a price change, a link pointing at the wrong market's storefront, and a tax convention difference between the feed and the displayed price.
- Missing shipping information The "Missing shipping information" or "Missing value [shipping]" issue means Merchant Center has no shipping cost for a product in a country where one is required, so the item cannot show there. On Shopify it usually means the store's shipping rates never reached Merchant Center, or sit in a profile that does not sync.
Primary sources
Channel specifications change. These are the official documents this page is based on.