Feed attribute

sale_price

Sale price

The sale_price attribute is the temporarily reduced price of an item, submitted alongside the full price so a channel can show the reduction rather than simply a lower number. On Shopify the reliable source is the variant's compare-at price relationship, and discounts applied by code or automatic rule are not visible in the product record at all.

Specification

Attribute: sale_price
Data type: Price (number and currency)
Format: Same format as price: a number, a space, then an ISO 4217 currency code. It must be lower than price and use the same currency. Some channels additionally expect an effective date range through sale_price_effective_date when the reduction is time-limited.
Examples: 11.25 GBP 149.99 USD

Support by channel

How each channel treats sale_price.

Channel	Requirement	Field name	Notes
Google Shopping	Optional	sale_price	Must be lower than price. Pair with sale_price_effective_date when time-limited.
Meta	Optional	sale_price
Microsoft Advertising	Optional	sale_price
Pinterest	Optional	sale_price
OpenAI	Optional	sale_price	Must be greater than zero and strictly less than price, so an empty or equal sale price has to be dropped rather than sent.

Frequently asked questions

How does Shopify's compare-at price map to a feed?

When a Shopify variant has a compare-at price higher than its price, the compare-at figure is the reference price and the current price is the reduced one. In feed terms that means price takes the compare-at value and sale_price takes the current price.

Why do my discount codes not show up in the feed?

Shopify discount codes and automatic discounts are applied at checkout, not stored on the product, so nothing in the product record reflects them. Getting them into a feed requires reading the discount rules separately and resolving which ones apply to each product at generation time.

What happens if sale_price is higher than price?

The channel rejects the sale price, and depending on the channel either ignores it or disapproves the item. sale_price must always be strictly lower than price and in the same currency.

Related attributes

price The price attribute is the item's full price before any discount, submitted as a number followed by an ISO 4217 currency code. It must match what a shopper sees on the landing page in that market, including whether tax is included, which is why multi-market Shopify stores so often trip the price mismatch disapproval.

Related concepts

Feed scheduling Feed scheduling is the arrangement where a sales channel fetches a feed from a fixed URL on a repeating timetable instead of the merchant uploading a file. It matters because the interval between regenerations is the window in which a channel can be wrong about a price or a stock level, and most mismatch disapprovals are caused by that window being too wide rather than by a bad mapping.

Primary sources

Channel specifications change. These are the official documents this page is based on.

Google: sale_price attribute specification

Last reviewed 16 September 2026 View as markdown