# Missing shipping information The "Missing shipping information" or "Missing value [shipping]" issue means Merchant Center has no shipping cost for a product in a country where one is required, so the item cannot show there. On Shopify it usually means the store's shipping rates never reached Merchant Center, or sit in a profile that does not sync. - **Canonical URL:** https://www.feedlab.io/knowledge/errors/missing-shipping-information - **Last reviewed:** 3 November 2026 - **Source:** feedlab knowledge base - **Licence:** free to quote and cite with attribution to feedlab ## How this appears in your account - `Missing value [shipping]` - `Missing shipping information` - `Missing shipping costs` - `Some of your products are missing shipping costs. These products won't show to customers until you add a shipping cost.` ## Why it happens on Shopify ### No shipping policy exists for the target country Shipping costs are required for Shopping ads and free listings in a long list of countries, including the US, the UK, Germany, Canada and Australia. A feed that targets one of them without a matching account-level shipping policy has every item flagged at once. ### The rates live in a custom Shopify shipping profile When shipping is imported through Shopify's Google & YouTube channel, only the rates in the General shipping profile sync. Products assigned to a custom profile arrive in Merchant Center without a cost, or with one that does not match the store. ### A new market was added without a shipping zone Automatic import only works for countries that have a shipping zone set up in Shopify. Enabling a new country as a target before giving it a zone leaves that country's offers with nothing to show. ### A shipping app calculates rates at checkout only Third-party shipping apps that quote live at checkout may not expose their rates to Merchant Center at all. The storefront charges shipping correctly while Merchant Center has no figure to display. ### A product-level shipping value is malformed Where the feed submits the shipping attribute itself, a missing country sub-attribute or a price without a currency invalidates the value, and the item is treated as having no shipping cost. ## How to fix it 1. **Check which countries are affected** — Filter the issue by country in Merchant Center. Every item in one country points at a missing policy for that country; a scattered subset points at shipping profiles or individual product values. 2. **Set up shipping at account level first** — Create a shipping policy in Merchant Center's shipping and returns settings for each target country, either imported from Shopify or entered by hand. Google recommends account-level settings as the default and the shipping attribute only for exceptions. 3. **Move products into the General shipping profile, or add the rates manually** — If you rely on the Google & YouTube channel import, products in custom Shopify profiles will not carry correct rates. Either consolidate them into the General profile or recreate those rates in Merchant Center directly. 4. **Overestimate slightly where rates cannot be reproduced exactly** — Live carrier quotes and app-calculated rates rarely map one to one onto Merchant Center tables. Google's guidance is to overestimate slightly rather than show a cost lower than the shopper pays at checkout. 5. **Use the shipping attribute only for genuine exceptions** — Bulky or fragile items that cost more to send can carry a product-level shipping value with country, service and price. Submitting a price there overrides the account settings for that product, so keep it to the items that really differ. ## How feedlab handles this feedlab can populate the shipping attribute with conditional rules, for example a fixed surcharge for products in a bulky-goods collection, while leaving everything else to the account-level policy. Validation before publish flags rows whose shipping value lacks a country or currency, so a malformed override never reaches the channel. ## Frequently asked questions ### Do I have to add shipping to every product in my feed? No. Account-level shipping settings in Merchant Center cover every product in a country. The product-level shipping attribute is meant for exceptions such as oversized items, not as the main way to supply costs. ### Why do my Shopify shipping rates not show up in Merchant Center? The Google & YouTube channel only syncs rates from the General shipping profile, and only for countries with a shipping zone. Rates in custom profiles or from checkout-only shipping apps need to be set up in Merchant Center by hand. ### Can I just enter free shipping to clear the error? Only if shipping really is free. The cost shown on Google must not be lower than what the shopper pays at checkout, so entering zero for paid shipping trades this issue for a misrepresentation risk. ## Primary sources - [Google: How to fix missing shipping costs](https://support.google.com/merchants/answer/6239383) - [Google: shipping attribute specification](https://support.google.com/merchants/answer/6324484) - [Google: Set up shipping for Shopify users](https://support.google.com/merchants/answer/14232591)