# Excessive capitalization The "Excessive capitalization [title]" issue means Google's editorial checks found too much capitalised text in a product title, such as all-caps words used for emphasis. On Shopify it usually comes from supplier titles in capitals, upper-case vendor names or promotional words like NEW or SALE. - **Canonical URL:** https://www.feedlab.io/knowledge/errors/excessive-capitalization - **Last reviewed:** 3 November 2026 - **Source:** feedlab knowledge base - **Licence:** free to quote and cite with attribution to feedlab ## How this appears in your account - `Excessive capitalization [title]` - `Excessive capitalization` - `Remove excessive or gimmicky uses of capitalization` ## Why it happens on Shopify ### Titles were imported in all capitals Supplier price lists and older systems often store product names in upper case. Imported into Shopify unchanged, the whole title reaches the feed in capitals. ### Capitals are used for emphasis Words like NEW, SALE, FREE or BEST SELLER in capitals are exactly what Google's editorial requirements prohibit, and they are also promotional text that does not belong in a title. ### The brand is styled in capitals A vendor field written as an upper-case wordmark and prepended to every title adds a block of capitals to each one. Combined with other capitalised words it can tip a title over the threshold. ### Automated systems flag legitimate titles Google's checks are automated. Titles with many accepted capitals, such as model codes, sizes and acronyms, can occasionally be flagged even though they follow the rules. ## How to fix it 1. **List the affected titles** — Filter the Needs attention tab for the issue and download the affected products. Whether the capitals come from the Shopify title, the vendor or a feed template decides where the fix goes. 2. **Convert titles to normal case** — Use sentence or title case for the descriptive words. Converting at the source in Shopify fixes the storefront as well as the feed, which matters because the two are compared. 3. **Keep legitimate capitals** — Acronyms, initials, model numbers, sizes such as XL, and country or currency codes can stay in capitals. A blanket lower-case conversion breaks these and makes titles harder to read. 4. **Remove promotional words entirely** — Rather than lower-casing SALE or NEW, drop them from the title. Sale information belongs in sale_price, and the title should describe the product. 5. **Request a review if the title is correct** — If a title only contains accepted capitals and was flagged anyway, resubmit or request a review in Merchant Center rather than rewriting a correct title. ## How feedlab handles this feedlab can apply case transformations to title and brand with conditional rules, for example converting all-caps supplier titles to title case while leaving recognised codes and sizes untouched. The rule preview shows the result on every affected product before publishing. ## Frequently asked questions ### Which capitals are allowed in Google Shopping titles? Capitals for abbreviations, acronyms, initials, phone numbers, countries and currency codes are accepted. What is not allowed is using capitals for emphasis or writing whole words or titles in upper case. ### My brand name is written in capitals. Is that a problem? A short acronym brand is fine. A longer brand written as an all-caps wordmark adds capitalised text to every title, so it is safer to write it in normal case in the feed. ### Does excessive capitalization only apply to titles? The issue is reported against titles. Descriptions written in capitals are not what this issue flags, but they read as shouting to shoppers, so converting them at the same time as the titles is usually worthwhile. ## Primary sources - [Google: How to fix excessive capitalization](https://support.google.com/merchants/answer/6098382) - [Google: title attribute specification](https://support.google.com/merchants/answer/6324415) - [Google: Editorial and professional requirements](https://support.google.com/merchants/answer/6150244)