# Pinterest

Pinterest turns an uploaded product feed into Product Pins, which are shoppable pins that carry live price and availability from the catalogue. Its feed specification borrows Google's attribute names, and its distinguishing requirement is that every item needs a genuinely usable image, because the image is the entire unit of discovery on Pinterest.

- **Canonical URL:** https://www.feedlab.io/knowledge/channels/pinterest
- **Last reviewed:** 16 September 2026
- **Source:** feedlab knowledge base
- **Licence:** free to quote and cite with attribution to feedlab






## Feed specification

| Property | Value |
| --- | --- |
| Destination | Pinterest catalogues |
| Refresh | Pinterest fetches a scheduled feed once every 24 hours, at a time you choose. There is no sub-daily scheduled fetch, so price and stock accuracy depends on the feed being regenerated before Pinterest pulls it. |


### Accepted formats

- `CSV`
- `TSV`
- `XML (RSS 2.0)`
- `XML (Atom 1.0)`



## What catches Shopify merchants out

### The image is the product

On Google a poor image costs you a little click-through. On Pinterest the image is the listing, and vertical or near-square crops materially outperform the landscape images many Shopify themes produce. It is worth mapping a dedicated image where one exists.

### One feed per locale, not one feed with locales

Pinterest expects a separate feed per country and language combination rather than a single feed carrying every market. A Shopify store selling into several markets needs one generated feed per market.

### Product Pins go stale quietly

Because the fetch is daily and there is no push API for routine updates, a sold-out product can stay pinned as available for most of a day. Regenerating the feed shortly before the scheduled fetch narrows that window as far as the channel allows.








## Frequently asked questions

### How often does Pinterest update a product feed?

Pinterest fetches a scheduled feed once every 24 hours at a time you choose. There is no more frequent scheduled option, so the practical way to keep Product Pins accurate is to regenerate your feed shortly before Pinterest's fetch window.

### Do I need a separate Pinterest feed for each country?

Yes. Pinterest expects one feed per country and language combination rather than a single multi-market feed, so a Shopify store selling into several markets needs a generated feed per market.




## Primary sources

- [Pinterest: Data source ingestion and formatting](https://help.pinterest.com/en/business/article/data-source-ingestion)
- [Pinterest: Catalogues overview](https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogues)