# title

The title attribute is the product name a channel shows in a listing and matches against search queries, which makes it the single highest-leverage field in a product feed. On Shopify it usually needs building from the product title plus the variant's options, because the raw product title alone does not describe an individual variant.

- **Canonical URL:** https://www.feedlab.io/knowledge/attributes/title
- **Last reviewed:** 16 September 2026
- **Source:** feedlab knowledge base
- **Licence:** free to quote and cite with attribution to feedlab


## Specification

| Property | Value |
| --- | --- |
| Attribute | `title` |
| Plain name | Product title |
| Data type | Text |
| Limit | 150 characters |
| Format | Plain text only, no HTML, no promotional wording such as "free shipping" or "sale", and no block capitals. Channels truncate well before the limit in most placements, so the distinguishing words belong in the first 60 to 70 characters. |


### Example values

- `Northwind Merino Crew Neck Jumper, Navy, Medium`
- `Acme Cast Iron Skillet 26cm`



### Support by channel

| Channel | Requirement | Field name | Notes |
| --- | --- | --- | --- |
| Google Shopping | Required | `title` | Matched against search queries. Promotional text causes disapproval. |
| Meta | Required | `title` | Limit is shorter in practice for Shops surfaces. |
| Microsoft Advertising | Required | `title` |  |
| Pinterest | Required | `title` |  |
| OpenAI | Required | `title` | Capped at 150 characters of plain text. |












## Frequently asked questions

### How long should a product feed title be?

The specification allows up to 150 characters, but listings truncate far earlier, so the words that distinguish the product should appear within the first 60 to 70 characters. A common structure is brand, then product name, then the attributes that define the variant.

### Why does my Shopify title not include the size and colour?

Shopify stores the product title once and the options separately on each variant. A feed that maps the product title directly gives every variant the same name, so the size and colour have to be appended from the variant's option values.

### Can I put "free shipping" or "sale" in the title?

No. Channels treat promotional text in the title as a policy violation and disapprove the item. Promotions belong in dedicated attributes such as sale_price or a promotion identifier.




## Primary sources

- [Google: title attribute specification](https://support.google.com/merchants/answer/6324415)